1. They are not limited to one channel.
They choose their marketing based on what works, from TV to radio, digital marketing to direct, mail order to social media or something innovative and new. They make their decisions based on the data, ROI, the product niche, the budget and more.
This multi-channel expertise helps them lead teams that work better together and create beautifully orchestrated marketing campaigns.
2. They are not afraid to think outside of the box.
They are not competing with the crowd of similar marketing campaigns they stand out as they are doing something new and unheard of to grab attention and win the customers away from the competition.
3. They keep an eye on their competition.
They know what the competition is doing and see what works and what doesn’t to guide their own marketing campaigns without reinventing the wheel every time.
4. They believe in understanding their customers first before they make any advertising decision.
Knowing your customer means you can optimize your customer experience and target your advertising more effectively leading to greater customer acquisition and retention.
5. They think long term.
Great marketers know how to acquire customers, engage them and retain them. They consider marketing to be a critical channel in which to improve the entire customer lifecycle. This ensures the customer’s needs are met and exceeded at every stage.
6. They are product people
Really good marketers are product people, they understand the product in and out. More importantly they understand what pain point the product solves and how it is superior or can be positioned in a way that is superior to its competitors.
7. They are visionary
Marketers know how important it is to be ahead of the market. That ability to see two steps ahead — in hiring, resources, campaigns, market shifts, etc. — seems innate to the top marketers.
8. They are curious
The best marketers are life-long learners, always trying to understand that new channel, platform or process. They are curious by nature and surround themselves with smart people in the hopes of absorbing their awesomeness. Curiosity is also contagious, and having that drive to learn and improve spreads across your marketing team which makes for great marketing.
9. They are data-driven
Call them Type As, obsessive, or maybe just highly caffeinated. Great marketers understand the importance of rigour and discipline in marketing. They stress process, tracking and data. They are detail-driven and ultimately look forward to building infrastructure that helps the entire team move faster with fewer mistakes.
10. They take risks
If they believe in their ideas they will make risky marketing decisions and take calculated chances with potential huge benefits.