I have been on Linkedin since 2007. You could ask me what’s great about it? What did you achieve in past 12 years? My answer - made valuable connections and generate leads for business thereby growing the brand (in reverse).
Never before in the history of this world has technology been a driving factor. In 2003 when I used to sell CAD/CAM software I remember making cold calls and site visits collecting visiting cards. Yesterday I happened o meet a sales guy and i asked him his daily routine in office. It was the same I did 15 years back.
I looked at him rather perplexed and realized no one exposed him nor he himself took efforts in understanding social selling the need of hour to grow in B2B or B2C vertical.
For the sales guy I met yesterday and all others here are 5 tools that can get you started on your social selling journey.
Social Slling tips
Social media connect - Find out which social media tools your customers are on. Whatever tool they use I believe they must be on LinkedIn. Create a buyer persona of your leads to sort them. Use a free tool http://bit.ly/buyerperso within minutes you can share the pdf to with your team to take it ahead.
Tactics to build trust - Trust can be only developed with content and responses. Most marketers find it hard to create content. I recommend to use automation in social selling. Use a free tool https://quuu.co/ for content curation and then share it with your social channels, how cool is that?
Engage with content - it is very important to spend time on your No.1 social media site to engage with content from your connections and influencers. For others to interact with you content use visuals. Use a freemium tool https://apester.com/ for creating interactive videos, polls, quiz and post it across social channels.
Add value - the one source is valuable content. Blogs, videos on ‘how-to’ ‘solutions’ ‘real -life case studies’ . 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours are watched on YouTube each day. Use a freemium tool https://biteable.com with free version you can make 5 videos per month which is sufficient. It’s got great templates and easy to use navigation.
Leverage - it’s important to do it. After all we miss out on analytics and monitoring to go ahead a leverage. Use social media management tool to have a eagles view on everything you do. Use buffer.com the free version and encourage your team to leverage and share each other’s curated or originally created content.