Social Entrepreneurs Can Fast-Track Growth in a Post-COVID World...

Social entrepreneurs are unparalleled catalysts of social change. They question critical social issues, find innovative solutions, and mobilise resources as well as communities to address pressing problems in the country. Based on the problem at hand, target segment, and their impact vision, they set up NGOs or social enterprises.

In the last 10 years, in my social sectors journey, I have met 500 passionate individuals who are solving or wanting to solve a social issue that they have experienced or closely witnessed. Whether it is about growing up with a sibling with intellectual disabilities, or being/meeting a victim of sexual abuse, or the tragic consequences of economic loss, or distressed by ecological degradation, the list is endless. Social entrepreneurs dedicate their time, risk their capital, and pool resources to move the needle on the ground.

Why it is important to support social entrepreneurs?

The Government of India through NITI Aayog has been designing solutions and schemes to address India’s key problems. Public institutions, however, have their limitations on experimentation, nimbleness, and flexibility, especially when creating customised solutions for last-mile vulnerable populations. Socially conscious corporates, individuals and NGOs have been working on the ground since Independence.

Despite the efforts, India still stood at 112 out of 156 countries on the UN’s Sustainable Development Goals in 2019. Reasons for the country’s low ranking can be linked to its large and diverse population with complex problems at a community-level that require contextualized local solutions and eventually, local ownership.

With the on-going global pandemic, the UN fears that the timeline to achieve its Sustainable Development Goals by 2030 has been pushed back by at least 40 years. New problems arising from the pandemic and its immediate aftermath, therefore, will require new solutions.

Clearly, we have miles to go.

What is the impact that impact of Social Entrepreneurs can create in our society?

New catalytic innovation will be the need of the hour in a post COVID-19 India. Whether it is improving the livelihoods of farmers, or raising awareness around gender equality, or up-skilling youths to empower families trapped in a poverty cycle, or making mental well-being available across the spectrum, the value and depth of the work of social entrepreneurs will have a cascading effect over generations to come.

In the last 13 years of our work at UnLtd India, we have seen how efforts of even one early-stage social entrepreneur can uplift a community – be it reviving artisan communities, working in man-animal conflict areas, educating ragpicker’s children or even rehabilitating beggars. Social entrepreneurs working at the grassroot-level do not just identify a problem that is deep-seeded in a community. They create solutions and design activities keeping in mind the cultural dogmas that drive the community that they work in.

During the national lockdown, early-stage social entrepreneurs quickly pivoted and created products relevant to address burning issues born from the crisis – eco-friendly hospital beds, UV sanitizers for hospitals, masks productions from unused raw material, solutions to reduce the spiralling consumption of single-use plastic.

In the education sector, it was easy to conceptualize online classes for people with smartphones and tablets. Social entrepreneurs working with underprivileged children, however, found other ways to continue educating and occupying them in meaningful ways by leveraging multiple channels, including SMS and WhatsApp, community radio, physical handouts, and community teachers. Some other social enterprises even cracked ways to host dance- music- poetry- fitness classes. Children with hearing impairment were also able to start online classes as the entrepreneurs first taught their parents and encouraged them to be actively involved in their children’s education.

The relief work on the ground has been deeply recognized and acknowledged, and this was only possible because of the trust earned by social enterprises who have continuously been engaging with the communities that they work with.

Social entrepreneurs becoming the face of accelerated development:

To fully address global crises and alleviate harm to vulnerable communities, I believe social entrepreneurs need long-term, unrestricted support to re-build and reimagine systems that address issues rather than exacerbate them. “Entrepreneurs have the ability to hit the bullseye that no one sees versus the target that everyone sees.” This quote by Lyft CFO, Brian Roberts, sums the irreplaceable value of social entrepreneurs.

Supporting them will ensure that they have the necessary resources to future-proof their work for the long-term. For the country to successfully get out of this crisis, we must funnel our support to those who are addressing issues and breaking down systemic barriers. Stabilizing and sustaining existing models is the need of the hour.

As leading U.S entrepreneur Seth Gordin rightly said,

“Change never fails because it’s too early. It almost always fails because it is too late.”
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