In a recent conversation with a very smart and experienced VC, she urged me to make strategic choices that would move Thimus in a space where we would be perceived as "need to have" instead of "nice to have".
As much as this formula might be a well-known one, I feel it really sheds light on where our current scalability and dissemination effort is going. In the last year or so, we have been working very hard on our new, scalable digital platform, which will allow Companies to reliably and easily collect large amounts of Consumer insights from a completely new angle.
For the first time ever, traditional, self-reported conscious opinions will be overlayed with scientific data on what really goes on in the brain of Consumers as they experience products and services. Instantly, seamlessly, with an almost (some effort is always required in innovation!) irrelevant effort to integrate the tool in existing corporate practices.
One key question constantly surfaces when a new user approaches the solution.
Why is it different from what I have used so far?
Because everything else you would use to collect Consumers insights is going to happen after the experience of the product has in fact finished. And that carries an implicit bias along, or at least some serious limitations.
Because neuroscience taps into brain processes as people experience reality, outside of Labs and Sensory booths. Which, by the way, is where they will always make a decision to buy a product (or an experience).
Consumption context matters a lot.
Because neurological data on brain processes is scientific. It's objective. It's repeatable. Yes, it is as simple as that.
I think I'm a lucky guy. I am co-founder and CEO of an international Company which is entering an unexplored space for the very first time.
Paid projects for real, global Customers are a great sign that we must be doing something right. Our plan to expand the scope of our territorial reach as well as propose a fully scalable commercial solution to the market is supported by a good deal of tangible appreciation in the world of investment. We're in the midst of a seed round on Thimus Inc and applying for major financing from the EU with our Italian subsidiary. It feels great to be able to say: "we can measure the unmeasurable". We know this is going to be a game changer and look forward to many more future challenges and great collaborations along the way.