Learnings from Episode 215 - Is Bitcoin ready for smart contracts? | Sam Kamani

On the 215th episode of "Web3 with Sam Kamani," I sat down with Neil Fitzhugh from TAP-Protocol ol to unpack the fascinating innovations happening in the Bitcoin ecosystem.

Neil shared insightful details on how Tap Protocol brings fully decentralized, Turing-complete smart contracts directly to Bitcoin's Layer 1—without sacrificing asset custody. Unlike traditional sidechains or rollups, Tap cleverly leverages existing Layer 1 blockchains as "co-processors," making Bitcoin a hub for advanced DeFi, NFTs, AI agents, and much more.

But our conversation didn't stop at tech. Neil, with his extensive marketing and growth experience across NFTs, infrastructure, and protocols, shared valuable insights into effectively growing Web3 projects. We discussed:

The reality of what's genuinely effective on X (formerly Twitter), LinkedIn, and emerging platforms.

Common pitfalls founders face in marketing their projects. Practical tips for communicating complex ideas simply and effectively.

As we look ahead into 2025, Neil highlighted two major trends he's bullish on: DeFi and AI agents. Both will significantly shape blockchain usage, particularly on Bitcoin, where the TVL potential is immense compared to Ethereum or Solana.

For founders and builders, Neil emphasized the importance of clear, concise messaging to break through the noise of Web3 marketing. His practical advice? Continuously refine your message, leverage video content strategically, and never underestimate the power of authentic connection.

Tap Protocol is actively seeking developers passionate about pioneering smart contract technology on Bitcoin, with future fundraising and hiring rounds planned. If you're intrigued by building the future of Bitcoin, connect directly with Neil or explore opportunities at Tap Protocol.

Thanks, Neil, for an insightful conversation. Let’s check back in a few months to see how the roadmap unfolds! and also a huge thanks to Yousef Al Alami from Luna PR for organising this.

Have you explored smart contracts on Bitcoin yet? I'd love to hear your thoughts.