Memes have become a global language; the digital media ecosystem has been moving towards a quicker acceptance of consuming memes across popular social media platforms.
Meme is an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means, it is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by digital users, often with slight variations across various social media platforms.
Millennials spend over 200 minutes online every day, Memes are so creative that there is a good chance millennial are viewing, laughing and sharing memes across social media platforms which further gives brands an opportunity to engage large amount of audience at a minimal cost.
Promotion of your product or services through Ad campaign or a tv commercial might cost a huge chunk, however Memes are free or less expensive and can engage larger audience. Many of the best memes draw on contemporary situations, such as events around the world, certain tv shows, movies and celebrity news. Going viral is the scenario that every brand and business dreams of, Memes have a great chance to go viral as it not only increases your brand exposure but can also direct huge traffic to the business website.
Meme marketing has transformed marketing strategies of business who look for branding across social media platforms. Be it any social media platform you cannot miss the memes posted on them on daily basis. There are plenty of social media users who have created their profile dedicated to just posting memes with dedicated followers.
While this is a large target audience, it’s the demographics that make meme marketing an important strategy with most of the social media users are between the ages of 17 and 24. From a business perspective it becomes vital to find a balance between promotion and relate your brands to your audience. Business might want to present a positive image of their brand without being offensive.
Meme marketing is a niche area that has evolved over a period of time. Based on the current events, it offers business and its brands a unique way of participating with its target audience. It may be a new approach, but it has already proven to be successful while connecting with social media users.